Founded in 1923, Harte-Hanks today is a worldwide direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national, and international consumer and business-to-business marketers.
Harte-Hanks Direct Marketing improves the return on our clients' marketing investment by increasing their prospect and customer value—a process of "Customer Optimization"—delivered within five areas: Information (data collection/management) — Opportunity (data access/utilization) — Insight (data analysis/interpretation) — Engagement (knowledge application) — Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets we serve.
As North America's largest owner, operator, and distributor of weekly shopper publications, Harte-Hanks brings buyers and sellers together. With more than 1,100 separate editions, The PennySaver and The Flyer deliver a print circulation of more than 13 million in California and Florida with additional readers online at PennySaverUSA.com, which is fast becoming a nationwide network of local advertising content online.
